Insights

Could AI-First Be The Future Of SEO?

Could AI-First Be The Future Of SEO?

By Louise Austin | June 20, 2018

As you may well know, SEO trends are constantly changing as a result of changing technologies and algorithm updates across Google and...

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What Is Search Intent & Why Is It Important?

What Is Search Intent & Why Is It Important?

By Sophie Brannon | June 19, 2018

What Is Search Intent & Why Is It Important? A search engine is “a program that searches for and identifies items in a...

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Google Clarifies Mobile-First Indexing Update

Google Clarifies Mobile-First Indexing Update

By Evaldas Balcius | June 15, 2018

With Google starting to roll out mobile-first indexing to a rising number of sites, many marketers and webmasters alike remain unclear...

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Facebook Is Cracking Down On Bad Business

Facebook Is Cracking Down On Bad Business

By Louise Austin | June 14, 2018

Facebook has already changed its algorithm to push business content further down users feeds this year, but that wasn't enough for the...

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Google Announces New Features For Retail Advertisers

Google Announces New Features For Retail Advertisers

By Evaldas Balcius | June 13, 2018

On Tuesday, Google announced a number of new and exciting advertising features for retailers and brand manufacturers. During the...

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The Rise Of Pinterest For Business

The Rise Of Pinterest For Business

By Sophie Brannon | June 12, 2018

With Facebook driving business-generated content further down user’s feeds, the use of Pinterest for business is on the rise. There...

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How To Utilise AdWords Notes In Your PPC Campaign

How To Utilise AdWords Notes In Your PPC Campaign

By Evaldas Balcius | June 8, 2018

Google has finally released AdWords Notes, which was originally announced in March at the SMX West. With a brand-new interface which...

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Is Google My Business Removing Anonymous Reviews?

Is Google My Business Removing Anonymous Reviews?

By Ben Austin | June 7, 2018

Has your business suffered with negative reviews from anonymous individuals, who you are almost certain has never had an experience...

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Instagram’s New Algorithm: How It Works

Instagram’s New Algorithm: How It Works

By Louise Austin | June 6, 2018

After concerns from app users that they were missing almost half of their friends’ posts after the algorithm change removed the...

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Yoast SEO Plugin Bug Causes Ranking Drops

Yoast SEO Plugin Bug Causes Ranking Drops

By Steve Plummer | June 5, 2018

Recent reports have suggested that the Yoast SEO Plugin 7.0 has been causing a number of issues for websites, even resulting in...

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How To Increase Brand Awareness Using Social Media

How To Increase Brand Awareness Using Social Media

By Sophie Brannon | June 1, 2018

With countless social media channels to advertise your brand, identifying exactly how you can increase your brand awareness with the...

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The Importance Of Defining And Maintaining Your Brand Identity

The Importance Of Defining And Maintaining Your Brand Identity

By Steve Plummer | June 1, 2018

Standing out from the crowd is a vital part of building your business and an increasingly competitive digital world, this is more...

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How To Personalise Your Email Marketing In An Era Of Hyper-Personalisation

How To Personalise Your Email Marketing In An Era Of Hyper-Personalisation

By Louise Austin | May 30, 2018

When it comes to personalisation, consumer demands are changing. Sending out emails filled with content that is irrelevant to...

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Where AI & Human Intelligence Meet: The New Google News

Where AI & Human Intelligence Meet: The New Google News

By Evaldas Balcius | May 29, 2018

With more than 2 billion websites on the internet, understanding how to wade through the huge amounts of news and information online...

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How To Survive Google’s Competitive Local Search Sphere

How To Survive Google’s Competitive Local Search Sphere

By Evaldas Balcius | May 25, 2018

As any digital marketer will tell you, Google’s SERPs are quite the competitive place to be, especially for local search. With...

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