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August 3, 2018

5 Ways To Beat Your Competition At Content Marketing

Marketing is a competitive industry and to be at the top it’s vital that you connect with your readers and customers. The team here at Absolute Digital Media excel at keeping on top of content marketing trends and are strong competitors in the industry but is this all it takes? Here, we have put together 5 ways to beat your competition to improve and promote better content marketing.

#1 Have The Right Tone

Your website is the first point of contact for the majority of your customers. Therefore, you need to engage the reader instantly with your content. Start off by telling your customers about the company and what you have to offer that is better than your competition. Readers can be impatient, however, so you need to ensure that your content contains the right tone for your audience to encourage them to continue reading. Summarise the key facts at the beginning to not only encourage them to keep reading, but to provide them with the key information they need if they do decide to click away and move on. In these cases, the tone is very important. You need to decide who your target audience is in order to do this successfully; you want to sound professional but also approachable and personal. Companies too often set the wrong tone, so get yours right!

#2 Research

Know what your audience wants. Ensure that the content is factually correct as well as appearing all-knowledgeable about the topic. If there are flaws in your knowledge, your customers won’t consider you as reliable and will not trust you.

Researching also includes looking up your competition. Having done this, you will be able to keep an eye on their social media accounts to understand what they do and how they do it and what you need to do to keep up and excel. This will also enable you to see which topics are viewed the most by their customers. In addition, find out how well your competitor’s keywords perform with customers and utilise this information to boost your own posts.

#3 SEO

The content you are writing is generally for clients who want to improve their search engine rankings through content writing. Create content around less competitive keywords and phrases and keep your existing content up-to-date. Use SEO tools to help you to understand how well your efforts are doing compared to your competition, see which sites are linking to your content and which keywords are working for your site. This will then enable you to focus on what drives your business. Some other SEO tools can allow you to look even closer at your competitor’s sites, by looking at their structure and content.

#4 Interactive Content

As mentioned before, engaging the reader and not overloading them with information is very important. Interactive content is a great way to achieve this – it is highly dynamic in capturing and retaining attention. There are multiple ways in which to accomplish interactive content such as quizzes, polls and surveys. The data taken from these can then be used to create pieces that the customer/reader will connect with, enjoy and relate to.

#5 Create A Niche

Offer something unique to your customers to build your own niche and stand out from your competition. A market that’s similar and crowded with the same information has less room for expansion. By creating a niche you become more reliable. Surprise your audience and think of something innovative and new so that customers don’t get bored.

To be competitive you need to stand out and be different. Engage your reader and keep it personal to them so they can relate.

If you’re interested in content marketing with our content team here at Absolute Digital Media, get in touch with us today.

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Author:

Sophie Brannon

With a background in multimedia and music journalism, Sophie’s writing is as rich and varied as her iTunes library. While her passion for writing led her to seek the challenges of writing for a broad range of industries, Sophie continues to refine her skills with her camera in hand. Whether that’s pursuing her travel journalism or interviewing bands at festivals and awards, Sophie’s musings can be found across the web. When Sophie isn’t behind a keyboard, she can often be found jetting off around the world, or cuddling her collection of pet reptiles.


Email s.brannon@absolutedigitalmedia.com

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