Home > Blog > Agency Update

November 13, 2018

Agency Update

1

We’ve come a long way from when we first launched in 2008 as SEO Positive. Since then, we’ve rebranded to Absolute Digital Media, have been crowned finalists in some of Europe’s most prestigious awards including the European Search Awards, the UK Biddable Awards and the UK Agency Awards and have been named Digital Agency Of The Year in the UK Southern Business Awards, all while significantly growing our national and international client base.

In turn, this has enabled the agency to thrive, allowing us to reach new markets, invest in new software and hardware, and recruit new talent. As a part of this, we have also gone on to open an office in Vilnius to support our growing client base.

Find out everything you need to know about the exciting recent changes we’ve been through as an agency, below.

Software & Hardware

With new technologies arising each day, I have asked the team to consider the different software and hardware we can purchase and begin to utilise in order to further benefit our client’s campaigns. We have recently discussed the benefits of leading technologies including CrazyEgg, Ninjabot and Raven Tools, to provide our SEO and social media clients with further insight into the results that their online campaigns are generating. From reach and impressions, to conversions, some of these incredible technologies can offer enhancements to our campaign methods.

As an award-winning digital marketing agency, I am keen to ensure that every one of our clients understands the reasoning behind each of our strategies and the way that our campaigns have been set up. By investing in these new technologies, we will be able to enhance our high-quality service to ensure that it not only meets our clients’ expectations, but our business goals and objectives, too.

We regularly meet to discuss these new technologies and decide where they can be implemented within our processes. Investment into innovation to improve efficiency is a huge part of the agency’s ethos, so I want to make sure that my teams have all the tools they need to ensure that new and existing clients achieve the results that they desire.

2

New Talent

We’re always on the lookout for new talent, which is why we’re currently looking for a new SEO Account Manager and Junior PPC Manager to join our expanding team in Chelmsford.

Our SEO Account Managers are responsible for managing our client base, which we have seen significantly grow in the last year. As well as ensuring that our clients are kept up to date about the progress of their campaign, account managers actively research, test and propose new approaches to enhance the SEO services that we provide.

Working alongside our SEO Account Managers are our PPC Specialists who cost-effectively handle Pay Per Click advertising campaigns for our clients. Our Junior PPC Manager will be responsible for the setup and structure of new campaigns, will conduct PPC audits for new clients and will build and manage an extensive list of keywords while establishing targets and managing budgets.

We are also seeking an experienced web developer to join our team. We’re looking for an individual with expert knowledge of PHP programming language, various CMS platforms and frameworks such as Magento, Lavarel and Drupal and solid front-end development skills in HTML5, CSS3, Javascript and jQuery.

If any of these roles are of interest to you, send your cover letter and CV to studio@absolute.digital to apply.

Boosting Team Morale

Encouraging employee comfort, productivity and engagement are highly important to me, so on the last Friday of each month, the team here at Absolute Digital get to enjoy an office happy hour. This is the perfect opportunity for the team to get to know one another outside of the office, helping build relationships and strengthen teamwork and communication within the office. As a part of this, weekly treats are also available for the team to enjoy, including doughnuts, sweets and more.

3

In addition, the team finishes early on a Friday, helping maximise productivity. Research shows that when the weekend approaches, employees can get the ‘Friday Feeling’ and productivity can drop. By shortening the workday, enthusiasm is boosted during working hours and efficiency is at an all-time high.

Office Renovation

My employees are just as important as my business, which is why I am keen to renovate our office to ensure that it accurately reflects our brand. Taking into account innovative design, we’re in the midst of designing a unique office space that can effectively improve productivity and keep enthusiasm and motivation at a high.

With our rebrand landing at the beginning of December, I want to make sure that there is room for the business to continue growing in all areas from SEO and PPC, to Development and Design. I want to create an inspirational space where employees feel motivated. By incorporating the new colours, pink and blue, I hope to enhance the brand; the plans are still underway, but I’m looking forward to hearing the teams’ thoughts in the next few weeks!

Specialisms

Since founding SEO positive in 2008 as a search engine optimisation company, I have rebranded to Absolute Digital Media to offer a broader range of digital marketing services to further enforce our core services in an evolving industry. I am proud that my agency now offers nine services within the digital marketing industry including search engine optimisation (SEO), paid search (PPC), social media, content marketing, web development, design, conversion rate optimisation (CRO), analytics and, most recently, user experience (UX).

With the rise in technology, we believe that there is no better time to launch our new UX service. Our UX service involves looking at more than the user interface; we look into every aspect of a site’s branding, design, usability and function to ensure that each person who visits your site has a meaningful experience.

Our teams work closely to produce search optimised content, ensure that your website is user-friendly and implement targeted outreach to make sure that our clients’ sites are always one step ahead of their competitors.

I actively encourage the team here at Absolute Digital to develop their skills and knowledge by partaking in numerous online courses and attending conferences and other events to meet leading figures in the digital marketing world face to face. Most recently, our team headed to Brighton to attend BrightonSEO – the world’s largest search marketing conference. Here, members of our SEO Account Management team had the opportunity to attend numerous training courses hosted by leading figures including the likes of the co-founder of Moz, Rand Fishkin, and SEMrush speaker, Ashley Ward.

4

Our team will be attending Social Media Week in London on November 14th, 15th and 16th to hear from some of the industries leaders including the Group Director of Facebook, Dan Robinson, and the Global Content Marketing Leader at LinkedIn, Jason Miller.

For more information, get in touch with a member of our expert team on 01245 287 864 today.

-

Author:

Ben Austin

With a solid background in the sales and finance industry, Ben was inspired by the possibilities of SEO after propelling his own website to search engine success. With a natural flair for digital marketing and a strong work ethic, his entrepreneurial streak soon took over, leading to the birth of Absolute Digital Media.

Naturally ambitious by nature, Ben didn’t stop here, instead pushing the business to new heights, offering a wider range of services to more and more clients. He is now proud to employ a number of SEO, PPC, web design, social media, copywriting and marketing professionals and is driven by all things digital marketing. His passion and persistence have led the company to multiple awards and accolades, such as the company being awarded the prestigious ‘Best Use Of Search – Finance’ award at the UK Search Awards 2018 and announced as Digital Agency Of The Year at the 2018 Southern Business Awards. When he’s not busy leading the company on new ventures, Ben enjoys spending time with his wife and children.


Email b.austin@absolute.digital

Request Sector Report

-