Author Archive: Evaldas Balcius

Google Posts ‘Call Now’ Button

Google Posts ‘Call Now’ Button

By | July 12, 2018

This week, Google rolled out a brand-new button option for use in Google My Business. Now, businesses can add a strategic ‘Call Now’ button to their Google...

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Google Speed Update Now Rolling Out

Google Speed Update Now Rolling Out

By | July 9, 2018

After several months of preparation, we’re pleased to hear that the Google Speed Update is now being released to all users. Earlier this week, Google...

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Google’s Upcoming Speed Update

Google’s Upcoming Speed Update

By | July 5, 2018

While we are unable to confirm exactly when Google’s Speed Update will hit our sites, what we can be sure of is that if you already have a fast site, making...

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Creating The Perfect Paid Ad

Creating The Perfect Paid Ad

By | July 4, 2018

The power of audience targeting can be phenomenal. There are a great number of possibilities that can be achieved if you are able to correctly target your...

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Hello Google Ads!

Hello Google Ads!

By | June 29, 2018

Google has announced its biggest rebrand yet, with Google AdWords set to be consolidated with its Google Marketing Platform and Google Ad Manager to become the...

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Google Clarifies Mobile-First Indexing Update

Google Clarifies Mobile-First Indexing Update

By | June 15, 2018

With Google starting to roll out mobile-first indexing to a rising number of sites, many marketers and webmasters alike remain unclear as to how it affects how...

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Google Announces New Features For Retail Advertisers

Google Announces New Features For Retail Advertisers

By | June 13, 2018

On Tuesday, Google announced a number of new and exciting advertising features for retailers and brand manufacturers. During the keynote discussion at SMX...

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How To Utilise AdWords Notes In Your PPC Campaign

How To Utilise AdWords Notes In Your PPC Campaign

By | June 8, 2018

Google has finally released AdWords Notes, which was originally announced in March at the SMX West. With a brand-new interface which is set to be rolled out in...

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Where AI & Human Intelligence Meet: The New Google News

Where AI & Human Intelligence Meet: The New Google News

By | May 29, 2018

With more than 2 billion websites on the internet, understanding how to wade through the huge amounts of news and information online can be a daunting task....

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How To Survive Google’s Competitive Local Search Sphere

How To Survive Google’s Competitive Local Search Sphere

By | May 25, 2018

As any digital marketer will tell you, Google’s SERPs are quite the competitive place to be, especially for local search. With Google’s consistent and...

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Google Has Warned Advertisers Ahead Of HTTP ‘Not Secure’ Change

Google Has Warned Advertisers Ahead Of HTTP ‘Not Secure’ Change

By | May 18, 2018

In February 2018, Google announced plans to mark all non-HTTPS sites as ‘not secure’. This change is due to come in July this year and happens to coincide...

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The New Google AdWords Will Be Implemented In Full By The End Of The Year

The New Google AdWords Will Be Implemented In Full By The End Of The Year

By | May 9, 2018

Google has confirmed that AdWords will be switching to the new experience in full by the end of the year. AdWords was initially introduced 17 years ago in...

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New Report Shows Google Shopping Still Dominates Online Retailers

New Report Shows Google Shopping Still Dominates Online Retailers

By | April 26, 2018

Unsurprisingly, according to the 2018 Google Shopping Benchmarks Report, Google Shopping’s total revenue increased by 64% from 2016. As a result, the...

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Facebook’s Loyalty Prediction Ad Tool

Facebook’s Loyalty Prediction Ad Tool

By | April 19, 2018

Facebook’s Loyalty Prediction Ad Tool is possibly one of the channels best-kept secrets, but in light of the Cambridge Analytica scandal and pressure from...

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Facebook Set To Change Third-Party Data Advertising Policy

Facebook Set To Change Third-Party Data Advertising Policy

By | April 9, 2018

As the web giant faces increasing scrutiny, Facebook has announced that it will be removing all third-party targeting data from its advertising platform....

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