Author Archive: Evaldas Balcius

5 Conversion Rate Optimisation Tips To Boost Website Sales

5 Conversion Rate Optimisation Tips To Boost Website Sales

By | June 20, 2017

A major purpose of having a website is ultimately to get people to convert. Isn’t that the whole point of SEO anyway? You want to encourage your customers to...

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Exciting Google AdWords updates!

Exciting Google AdWords updates!

By | March 15, 2017

It’s always interesting to see what new products and updates are on offer from Google for AdWords advertisers and the latest announcements are certainly...

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A Guide To Landing Page A/B Testing Building Tools

A Guide To Landing Page A/B Testing Building Tools

By | June 29, 2016

There are many tools available for the landing page A/B testing with which you can use to optimise conversions for your Google Adwords campaigns.  In this...

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The Importance and Growth of Google Display Remarketing

The Importance and Growth of Google Display Remarketing

By | April 20, 2016

Display remarketing is an important part of every PPC strategy, allowing you to keep in touch and engage with your audience at every step of the research and...

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How to Setup and Manage High Demand PPC Lead Generation Campaigns

How to Setup and Manage High Demand PPC Lead Generation Campaigns

By | February 17, 2016

In this blog I’ll be telling you how to manage and setup future-proof PPC lead generation campaigns for localised fast response service providers. These...

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Yahoo Bing Fling Sees Both Companies Ask for More Space

Yahoo Bing Fling Sees Both Companies Ask for More Space

By | April 17, 2015

The Yahoo Bing relationship took a new turn this week, with the announcement they had amended their search partnership in a way “improves search...

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AdWords Editor 11.0- The Best Bits Uncovered

AdWords Editor 11.0- The Best Bits Uncovered

By | December 11, 2014

It’s been dubbed as the biggest update to the application since 2006 and who are we to argue? More than a little overdue, AdWords Editor 11.0 appears to have...

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Using AdWords automated rules

Using AdWords automated rules

By | December 9, 2014

When working with a lot of accounts in AdWords, finding ways to automate functions and to save time will always be essential. Automated rules can help you with...

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AdWords Encouraging More Aggressive Competition with New AdWords Feature

AdWords Encouraging More Aggressive Competition with New AdWords Feature

By | December 1, 2014

Those who operate with one eye on the AdWords blog at all times might be confused to learn that there is a new flexible bidding strategy in town. Target...

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Optimising your AdWords account for mobile

Optimising your AdWords account for mobile

By | November 25, 2014

Google loves to point out that mobile is where everything is currently headed, and that you need to make sure that all of your accounts and landing pages are...

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AdWords Location Targeting

AdWords Location Targeting

By | November 19, 2014

AdWords offer a range of targeting options that are constantly evolving, and more are being added all the time. One of the most basic, and perhaps the most...

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Creating AdWords reports

Creating AdWords reports

By | November 12, 2014

PPC is all about measuring and gaining an understanding of what outcome your actions had on your account performance. In order to do this, the reporting...

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How to import your AdWords campaigns into Bing Ads

How to import your AdWords campaigns into Bing Ads

By | October 28, 2014

While Bing Ads might still be lagging behind AdWords in terms of reach and functionality, a lot of advertisers see Bing deliver continuously better conversion...

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Using AdWords Flexible Bid Strategies

Using AdWords Flexible Bid Strategies

By | October 21, 2014

AdWords now offer a few bidding strategies that can be very useful when trying to achieve a specific campaign objective.  To access/create these strategies,...

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How to setup AdWords ad scheduling

How to setup AdWords ad scheduling

By | October 14, 2014

Spending money on clicks that does not convert is exactly what every PPC advertiser is trying to constantly avoid. Ad scheduling can be a powerful tool to...

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