Author Archive: Evaldas Balcius

Facebook’s Loyalty Prediction Ad Tool

Facebook’s Loyalty Prediction Ad Tool

By | April 19, 2018

Facebook’s Loyalty Prediction Ad Tool is possibly one of the channels best-kept secrets, but in light of the Cambridge Analytica scandal and pressure from...

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Facebook Set To Change Third-Party Data Advertising Policy

Facebook Set To Change Third-Party Data Advertising Policy

By | April 9, 2018

As the web giant faces increasing scrutiny, Facebook has announced that it will be removing all third-party targeting data from its advertising platform....

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What You Should Know About The New Google AdWords

What You Should Know About The New Google AdWords

By | April 3, 2018

Throughout the first half of 2018, Google will gradually roll out its latest version of the Google AdWords user interface. While many have seen glimpses of the...

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A Quick Guide To GDPR

A Quick Guide To GDPR

By | March 8, 2018

GDPR (The General Data Protection Regulation) is a brand-new EU regulation which is being put in place as of 25th May 2018 and will require all businesses...

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Why Use Bing Ads To Enhance Your PPC Campaign

Why Use Bing Ads To Enhance Your PPC Campaign

By | January 19, 2018

In a world that relies so heavily on Google, many people presume that other search engines, including Bing, are dead. As a preview to this blog, we believe...

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Why Video Is A Critical Consideration For Your Marketing Campaign

Why Video Is A Critical Consideration For Your Marketing Campaign

By | December 21, 2017

The value of video in marketing campaigns has continued to grow as time has gone on. With huge brands such as McDonalds advocating the use of video in their...

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The Biggest Changes In PPC Throughout 2017

The Biggest Changes In PPC Throughout 2017

By | November 23, 2017

The digital world as we know it is constantly changing, with new trends emerging within the world of SEO every year. Throughout 2017 alone, we have seen some...

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Most Common UX Mistakes

Most Common UX Mistakes

By | October 20, 2017

If you have ever wanted a tap-to-call button on a mobile website that isn’t present or have struggled to navigate to a new part of the site because the menu...

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5 Conversion Rate Optimisation Tips To Boost Website Sales

5 Conversion Rate Optimisation Tips To Boost Website Sales

By | June 20, 2017

A major purpose of having a website is ultimately to get people to convert. Isn’t that the whole point of SEO anyway? You want to encourage your customers to...

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Exciting Google AdWords updates!

Exciting Google AdWords updates!

By | March 15, 2017

It’s always interesting to see what new products and updates are on offer from Google for AdWords advertisers and the latest announcements are certainly...

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A Guide To Landing Page A/B Testing Building Tools

A Guide To Landing Page A/B Testing Building Tools

By | June 29, 2016

There are many tools available for the landing page A/B testing with which you can use to optimise conversions for your Google Adwords campaigns.  In this...

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The Importance and Growth of Google Display Remarketing

The Importance and Growth of Google Display Remarketing

By | April 20, 2016

Display remarketing is an important part of every PPC strategy, allowing you to keep in touch and engage with your audience at every step of the research and...

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How to Setup and Manage High Demand PPC Lead Generation Campaigns

How to Setup and Manage High Demand PPC Lead Generation Campaigns

By | February 17, 2016

In this blog I’ll be telling you how to manage and setup future-proof PPC lead generation campaigns for localised fast response service providers. These...

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Yahoo Bing Fling Sees Both Companies Ask for More Space

Yahoo Bing Fling Sees Both Companies Ask for More Space

By | April 17, 2015

The Yahoo Bing relationship took a new turn this week, with the announcement they had amended their search partnership in a way “improves search...

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AdWords Editor 11.0- The Best Bits Uncovered

AdWords Editor 11.0- The Best Bits Uncovered

By | December 11, 2014

It’s been dubbed as the biggest update to the application since 2006 and who are we to argue? More than a little overdue, AdWords Editor 11.0 appears to have...

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