Author Archive: Louise Austin

How To Optimise Your Google My Business Listing

How To Optimise Your Google My Business Listing

By | November 16, 2017

It is no secret that Google has an extensive range of tools available to help businesses make the most of their service, but were you aware that Google My...

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Influencer Outreach & Content Marketing – Is There A Difference?

Influencer Outreach & Content Marketing – Is There A Difference?

By | November 1, 2017

When it comes to influencer outreach and content marketing, it can be difficult to determine the difference between the two. They may seem like similar...

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How To Get Google Sitelinks

How To Get Google Sitelinks

By | October 13, 2017

When running an online business, you’ll know just how important having excellent search rankings is for getting noticed. Google sitelinks can really help...

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Instagram Shopping For E-Commerce Sites

Instagram Shopping For E-Commerce Sites

By | August 31, 2017

Experiencing new things and discovery has been a key part of the inception of Instagram, and this has provided a new avenue for businesses to interact with...

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What Is Google’s Project Owl?

What Is Google’s Project Owl?

By | May 24, 2017

Google is beginning to understand that it has somewhat of a search quality problem and with the focus on ‘fake news’ over the past few months, Google has...

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Will RankScience Ever Replace SEO Staff?

Will RankScience Ever Replace SEO Staff?

By | March 3, 2017

Reports are suggesting that search engine optimisation is set to be taken over by RankScience software and tools, potentially putting SEO consultants out of a...

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SEO Trends We’re Likely To See In 2017

SEO Trends We’re Likely To See In 2017

By | December 5, 2016

We've seen a lot of changes in the digital marketing world this year, with the September Google algorithm update, which led to a few sites dropping positions...

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End Of British Summer Time Marketing

End Of British Summer Time Marketing

By | October 25, 2016

Remember that hour you gave up at the end of March when you put your clock forward by an hour? Well this weekend, you will get that hour back when you put your...

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Reasons Why Your Business Could Benefit From Blogs

Reasons Why Your Business Could Benefit From Blogs

By | August 3, 2016

Social media, design, content, SEO, and PPC all go towards boosting your business. So where do blogs fit into this? Well blogs are one of the most valuable...

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Hollywood Blockbusters and Search Engine Optimisation

Hollywood Blockbusters and Search Engine Optimisation

By | July 13, 2016

Internet search engines have come a long way since the advancement of the internet. The earliest I remember is when Ask.com was then known as Ask Jeeves. At...

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Father’s Day Marketing vs Mother’s Day Marketing

Father’s Day Marketing vs Mother’s Day Marketing

By | June 24, 2016

This Sunday just gone, families across the world celebrate Father’s day and the special bond that they have with their dads. Although many may think the day...

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Spring Cleaning Your Marketing

Spring Cleaning Your Marketing

By | June 3, 2016

With spring coming to an end, and we start to set our sights on hopefully a sunny summer, now is the time to spring clean your marketing. Dust away those...

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Marketing the Grand National

Marketing the Grand National

By | April 11, 2016

The Grand National, the annual horse racing event last weekend at the Aintree Racecourse in Liverpool, is big business in the UK. Not only is the race a grand...

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Eggstraordinary Easter Marketing

Eggstraordinary Easter Marketing

By | March 21, 2016

Like Christmas, Easter is one of those holiday which celebrated across the UK, regardless of religious affiliation. While there is very strong religious side...

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Why Mother’s Day Marketing Matters

Why Mother’s Day Marketing Matters

By | March 7, 2016

Mother’s Day is one of the biggest marketing events of the year. While this may not seem obvious at first, it makes sense when you stop and think about it...

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