Author Archive: Louise Austin

How Email Marketing Has Evolved In 2018

How Email Marketing Has Evolved In 2018

By | September 10, 2018

We’re entering the closing months of the year 2018 and we are securely at the peak of marketing technology and strategies for this year. The future in the...

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How To Optimise Content For Featured Snippets

How To Optimise Content For Featured Snippets

By | August 31, 2018

With the value of featured snippets increasingly on the rise, it is important that businesses understand the ways in which they can optimise their content to...

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Why Choose A Career In Digital Marketing?

Why Choose A Career In Digital Marketing?

By | August 16, 2018

Whether you collected your a-level results this morning and are ready to break into the world of work, you want to change industries or have simply been...

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New Google Ads Platform Has Been Launched

New Google Ads Platform Has Been Launched

By | July 27, 2018

Earlier this week, paid search specialists were gifted with Google’s new appearance for its iconic ad platform. As of Tuesday, the new Google Ads logo was...

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Google Set To Encroach On The Job Sector

Google Set To Encroach On The Job Sector

By | June 25, 2018

We’ve already seen Google take hold of the travel industry with Google Flights and Google Hotels. We’ve seen them showcase the weather and the time in...

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Could AI-First Be The Future Of SEO?

Could AI-First Be The Future Of SEO?

By | June 20, 2018

As you may well know, SEO trends are constantly changing as a result of changing technologies and algorithm updates across Google and other search engines. One...

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Facebook Is Cracking Down On Bad Business

Facebook Is Cracking Down On Bad Business

By | June 14, 2018

Facebook has already changed its algorithm to push business content further down users feeds this year, but that wasn't enough for the social media giant. This...

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Instagram’s New Algorithm: How It Works

Instagram’s New Algorithm: How It Works

By | June 6, 2018

After concerns from app users that they were missing almost half of their friends’ posts after the algorithm change removed the favourable chronological...

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How To Personalise Your Email Marketing In An Era Of Hyper-Personalisation

How To Personalise Your Email Marketing In An Era Of Hyper-Personalisation

By | May 30, 2018

When it comes to personalisation, consumer demands are changing. Sending out emails filled with content that is irrelevant to individual consumers and failing...

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How Variable Fonts Are Solving The Typography Problem

How Variable Fonts Are Solving The Typography Problem

By | May 11, 2018

We’ve seen the rise in responsive design and with the importance of mobile-first indexing beginning to grow, websites are going to need to ensure that they...

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Instagram Shopping Now Available In The UK

Instagram Shopping Now Available In The UK

By | May 2, 2018

After going into detail about Instagram Shopping and its features in the US, Instagram has now finally launched its Shopping function in the UK. With many...

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We’re Attending The World Blockchain Forum In Dubai

We’re Attending The World Blockchain Forum In Dubai

By | April 16, 2018

Absolute Digital Media are proud to be attending the World Blockchain Forum at Jumeirah Mina A’Salam in Dubai today, to gain an in-depth understanding of the...

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Google Releases New Tools To Show The Importance Of Mobile Page Speed

Google Releases New Tools To Show The Importance Of Mobile Page Speed

By | March 2, 2018

This week, Google has announced the release of two new tools – Mobile Scorecard and Impact Calculator. While the purpose of each of these tools differs, the...

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How To Fix Traffic Drops After A Website Redesign

How To Fix Traffic Drops After A Website Redesign

By | January 25, 2018

Redesigning your website can be beneficial no matter the current state of your site. You may have only launched a few years ago, but with creative web design...

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2017’s Most Searched, Shared & Liked

2017’s Most Searched, Shared & Liked

By | December 14, 2017

2017 has been an exciting year for hot-off-the-press news, events, drama and announcements. Google has recently announced its top searches, and with Facebook,...

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