Author Archive: Steve Plummer

The Importance Of Information Architecture

The Importance Of Information Architecture

By | January 12, 2018

While exceptional content alongside a strong backlink profile will dramatically help with your website’s SEO, people often overlook the performance and...

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What Are Rich Snippets & Why Are They Important?

What Are Rich Snippets & Why Are They Important?

By | December 29, 2017

Understanding what a rich snippet is can be a little more complicated than you may think. Maybe you’re well versed in the world of SEO, or maybe you’ve...

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How To Differentiate The Various Types Of Manual Actions

How To Differentiate The Various Types Of Manual Actions

By | August 10, 2016

I thought it would be good to take a moment to go through the different types of manual actions which can occur and explain some of them in a little more...

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New Page Title Length and What This Means For Search Marketers

New Page Title Length and What This Means For Search Marketers

By | May 18, 2016

Some of you may have noticed that the Google search results have allowed for much longer page titles and META descriptions. So I thought it would be useful to...

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5 Essential SEO Tips to Consider

5 Essential SEO Tips to Consider

By | February 25, 2016

When we look at SEO there are some basic areas which we know will always have a positive impact on your site’s positions in Google search results. So I...

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Stop the Spam Bots! – Controlling False Analytical Data

Stop the Spam Bots! – Controlling False Analytical Data

By | April 15, 2015

Some of you may have picked up on a number of unusual referring websites which have been showing up within your Google analytics referring traffic. These can...

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How to Differentiate Between Algorithm Updates and Manual Penalties

How to Differentiate Between Algorithm Updates and Manual Penalties

By | January 23, 2015

Many webmasters find it difficult to differentiate between algorithm updates compared to manual penalties so I thought I’d take a moment to highlight the key...

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Blog Post Optimisation: What You Need to Know

Blog Post Optimisation: What You Need to Know

By | November 21, 2014

Many people in the SEO world understand the importance of having a blog on their site and the benefits of implementing fresh content on a regular basis....

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6 Easy Tips to Detox Your Link Profile

6 Easy Tips to Detox Your Link Profile

By | October 8, 2014

More and more we are seeing clients who are in the position of requiring a backlink analysis where poor quality links have either been obtained or developed by...

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Top 7 Things to Consider When Optimising a Blog

Top 7 Things to Consider When Optimising a Blog

By | September 4, 2014

Owning a blog is one thing, optimising it is another matter altogether. Blogs have proven to be a beneficial tool for websites and businesses, but up until now...

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