Author Archive: Steve Plummer

The Impact Of Voice Search On Digital Marketing

The Impact Of Voice Search On Digital Marketing

By | April 12, 2018

“Hi Alexa; Can you tell me some stats on voice search?” Voice search is one of the most hyped topics in the digital marketing world, and with the growth...

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On Page Best Practice – Page Titles

On Page Best Practice – Page Titles

By | March 28, 2018

The title of your page is the first thing that anyone will see when your site comes up on their Google search, so making sure that you have a great one is key...

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On Page Best Practice: URLs

On Page Best Practice: URLs

By | March 13, 2018

URLs are often the first thing that Google and your customers are going to see on your website, and as a result it is exceptionally important that these are...

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How Fast Is Fast Enough When It Comes To Site Speed?

How Fast Is Fast Enough When It Comes To Site Speed?

By | February 22, 2018

Site speed has been a hot topic for a number of years, but since Google’s switch to mobile first, the pressure for sites to be faster than ever has been...

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Is Blogging Really Worth The Time?

Is Blogging Really Worth The Time?

By | February 9, 2018

Blogging is consistently touted as a must-do strategy by marketers and business-spokesmen alike. Content marketing is ever-changing, with so many businesses...

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The Importance Of Information Architecture

The Importance Of Information Architecture

By | January 12, 2018

While exceptional content alongside a strong backlink profile will dramatically help with your website’s SEO, people often overlook the performance and...

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What Are Rich Snippets & Why Are They Important?

What Are Rich Snippets & Why Are They Important?

By | December 29, 2017

Understanding what a rich snippet is can be a little more complicated than you may think. Maybe you’re well versed in the world of SEO, or maybe you’ve...

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How To Differentiate The Various Types Of Manual Actions

How To Differentiate The Various Types Of Manual Actions

By | August 10, 2016

I thought it would be good to take a moment to go through the different types of manual actions which can occur and explain some of them in a little more...

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New Page Title Length and What This Means For Search Marketers

New Page Title Length and What This Means For Search Marketers

By | May 18, 2016

Some of you may have noticed that the Google search results have allowed for much longer page titles and META descriptions. So I thought it would be useful to...

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5 Essential SEO Tips to Consider

5 Essential SEO Tips to Consider

By | February 25, 2016

When we look at SEO there are some basic areas which we know will always have a positive impact on your site’s positions in Google search results. So I...

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Stop the Spam Bots! – Controlling False Analytical Data

Stop the Spam Bots! – Controlling False Analytical Data

By | April 15, 2015

Some of you may have picked up on a number of unusual referring websites which have been showing up within your Google analytics referring traffic. These can...

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How to Differentiate Between Algorithm Updates and Manual Penalties

How to Differentiate Between Algorithm Updates and Manual Penalties

By | January 23, 2015

Many webmasters find it difficult to differentiate between algorithm updates compared to manual penalties so I thought I’d take a moment to highlight the key...

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Blog Post Optimisation: What You Need to Know

Blog Post Optimisation: What You Need to Know

By | November 21, 2014

Many people in the SEO world understand the importance of having a blog on their site and the benefits of implementing fresh content on a regular basis....

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6 Easy Tips to Detox Your Link Profile

6 Easy Tips to Detox Your Link Profile

By | October 8, 2014

More and more we are seeing clients who are in the position of requiring a backlink analysis where poor quality links have either been obtained or developed by...

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Top 7 Things to Consider When Optimising a Blog

Top 7 Things to Consider When Optimising a Blog

By | September 4, 2014

Owning a blog is one thing, optimising it is another matter altogether. Blogs have proven to be a beneficial tool for websites and businesses, but up until now...

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