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December 7, 2018

Boosting Your Online Presence As An SME

It can be tough for small businesses to grow their audience; especially as in the modern technological age every industry has become increasingly competitive. It’s no longer a case of enticing prospective customers to your store with appealing signs on your business’s façade; instead you need to create an entire digital profile for your enterprise just to keep up with the competition. Fortunately for you, we’re going to explain how you can do exactly that, as we give our top tips for boosting your online presence as an SME.

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Making The Digital Move

If your tech savvy, the thought of having a website for your business is a prerequisite, however a significant percentage of SME’s still operate without even having a place that their customers can visit online.

A study completed by Clutch, a web design agency last year, revealed that 29% of the small businesses that they surveyed still operate without the use of a website, instead relying on traditional means of marketing, like referrals and word of mouth.

If your business is one of the 29% of digitally deprived SME’s mentioned, then it is time to make good on that potential and go online. E-Commerce has grown by around 23% for the last few years and with 51% of consumers preferring to purchase items online, designing a website will not only boost your SME’s online presence, but  likely will have a significant effect on your business’s profits as well.

Optimize Your Website For Local Search

Now that you have your website, the first thing you need to do is optimise your SME’s presence for local searches. Since the proliferation of mobile searches, ‘near me’ enquiries have seen a meteoric rise. So much so that one-third of all searches made on a phone are related to location in one way or another, and with over half of those enquires leading to a physical visit in store, you need to take advantage of this trend.

You can do this by first enlisting your SME on the most popular business directories; this includes Google My Business, Yelp and Yellow Pages. Once you have a solid presence, you can then move on and hone in on indexes that are geared specifically to your business’s niche. So if you were a fashion retailer you would list your  site on Drapers, if you were a company that produces confectionary you’d place your business on the Great British Food Programme, you get the idea.

Engage With Your Audience in Relevant Ways

The next step is to engage with the people that have found your SME’s product or service via the web directories that you enlisted them on.

At its very core, social media is about connection and engagement, which makes it an incredibly useful tool for boosting your SME’s online presence. However to foster customer relationships on social media effectively, it requires a dedication and some know how, no one is going to follow a brand that hasn’t posted on their account for years. Here’s how you can combine the two so that your online presence can gain and build momentum.

There are many ways to engage with your social channel’s each respective audience, including but not limited to sharing relevant posts, answering any queries customers might have, addressing and resolving complaints, replying to interactions and showing appreciation for your audience.  Sustain the above engagement techniques and your SME’s online presence will have boosted in no time.

Create Enriching Content

You’ll notice that we didn’t feature too many social selling marketing techniques, that’s because to stand out from the crowd, you have to limit the amount of promotions you post, instead you should focus on communicating with your audience using content that applies to and interests them.

Although the concept of social selling has become significantly popular among salespeople and marketers in the past few years, you don’t want your account to become a dedicated sales tool. In fact, it’s recommended by social media management platform Hootsuite to limit your promotional content to as low as 20%.

So, to ensure that your online presence boosts in a positive manner rather than being known as a business solely known for driving revenue, create guides, blogs and other pieces of content that will actually enrich your customer’s everyday lives.

Monitor Your Progress

Now it’s time to see just how efficient all the tips we’ve mentioned so far have been in boosting your SME’s presence online, you can do this by making use of various metric platforms.

The likes of Google Analytics, Page Insights, Facebook Analytics, LinkedIn Company Pages Report, and Twitter Analytics can all give you a good barometer of exactly how well your SME’s online presence has been boosted.

Each provide you with a number of statistics to which you can judge whether your business has gained adequate traction digitally, including referral traffic, click rate, conversion rate and the location where most of your website’s visitors are from, so that you can improve and amend your strategy accordingly.

We hope that our top tips will serve as a valuable resource when you begin the process of boosting your online presence as an SME.

If you’d like to know more about the other marketing techniques that can be implemented onto your site, you can get in touch with a member of our expert team online or by telephone on 01245 287864.

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Author:

Ben Austin

With a solid background in the sales and finance industry, Ben was inspired by the possibilities of SEO after propelling his own website to search engine success. With a natural flair for digital marketing and a strong work ethic, his entrepreneurial streak soon took over, leading to the birth of Absolute Digital Media.

Naturally ambitious by nature, Ben didn’t stop here, instead pushing the business to new heights, offering a wider range of services to more and more clients. He is now proud to employ a number of SEO, PPC, web design, social media, copywriting and marketing professionals and is driven by all things digital marketing. His passion and persistence have led the company to multiple awards and accolades, such as the company being awarded the prestigious ‘Best Use Of Search – Finance’ award at the UK Search Awards 2018 and announced as Digital Agency Of The Year at the 2018 Southern Business Awards. When he’s not busy leading the company on new ventures, Ben enjoys spending time with his wife and children.


Email b.austin@absolute.digital

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