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October 12, 2018

Content Marketing Mistakes That Could Be Affecting Your E-A-T Score


In recent months, the way that we go about content marketing has changed. With the aftermath of the medic update still looming as well as a multitude of common mistakes lingering in digital marketing, what you can do to ensure that you optimise your content and market it to get the best possible results?

Here, we’re taking a closer look at some of the common mistakes and how you can resolve them.

Content Quantity Over Quality

When it comes to content marketing, it is important to remember that it is all about quality over quantity. This is due to the information needing to be as relevant and as factually accurate as possible. This has become even more prominent with the August 1st algorithm update which heavily focused on the expertise, authority and trust that websites carry. If your content is not relevant and does not contain information that is factually correct, then this could have an overall effect on the ranking of your site. For this reason,  it is important to keep your sites content up to date.

Marketing Incorrectly

When writing the content for your site, it is important to understand how it is going to be marketed and how you can accordingly adapt the information to this layout. Although this may not seem very important, it is a crucial part of the marketing mix that you do not want to miss out on. Whether you decide to do this in-house or join the 49% of B2C marketers who outsource their content, the focus on providing content that is fit for purpose is now higher than ever before.

Targeting Incorrect Channels

When targeting your content, it is important to target the right channels that correlate with your target audience and their social media usage. Although this may seem like one of the smaller details, this can have a profound effect on an overall campaign. It is no secret that content marketing helps to increase the number of leads that are being sent to you, so it is important to get it right first time.

Lack Of Call To Action

One of the most important aspects of content marketing is a call to action. If you are posting content without a clear call to action and a link to a site, you run the risk of not generating as many leads. However, if you have a clear and concise telephone number, email and address, then you are more likely to generate high quality leads to your site without the need for an abundance of excess marketing, making this a cost-effective option for your business.

With all this in mind, there are plenty of ways that you can ensure that your E-A-T score when posting content online. For more information about how to improve your Google E-A-T rating, get in touch with a member of our expert team on 01245 287 864, today.


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