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November 12, 2018

Eat Up These November Marketing Ideas For Your Restaurant’s Site

We understand that marketing your restaurant is difficult, particularly in November. Halloween’s just passed and it’s too early to start your Christmas promotional campaign. However, you needn’t worry we have a set of promotional tips to help your business thrive as the seasons transition from autumn to winter. E-A-T up these November marketing ideas for your restaurant’s site!

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Embrace Veganism!

November is National Vegan Month and is celebrated around the world by people who support and live by the ideology.

Created to commemorate how far the vegan movement has come since it was founded in 1954, the month highlights how beneficial and accessible the vegan lifestyle really is, to encourage would-be vegans to adopt the lifestyle by sharing advice, recipes and ideas.

You can take advantage of the celebratory holiday by integrating content and offers surrounding veganism on to your site. You can create tutorial videos on how to prepare a vegan dish, send out recipes and even advertise vegan only nights at your restaurant on your website.

You can also leverage your restaurant’s social media following by using the #WorldVeganMonth and #WorldVeganDay tags alongside any post you upload. Another tip would be to display the Official World Vegan month logo on your website and which you can download here.

What’s more, with the rising popularity of the lifestyle, your vegan marketing campaign will likely be very fruitful. Recent statistics show that the number of vegans in the UK has surged by 700% in just two years. Rising from 540,000 in 2016 to 3.5 million in 2018, that accounts for almost 10% of Britain’s entire population, a more than sufficient target audience for your marketing campaign.

Benefit From Black Friday

A whopping £1.4 billion was spent online in the UK on Black Friday alone last year, an 11.7% increase from 2016, and if online shopping’s growing popularity is anything to go by then that surge in the amount spent is set to occur again.

So how can you benefit from this outpour of traffic? Well, after many of these online shoppers have procured their desired items, it’s likely they’ll be looking for somewhere to eat after their hard day’s graft of finding the best deals.

But rather than marketing your restaurant’s foods at the base price on your website, offer a gift card alongside them, this way you’ll still be able to appeal to the shoppers who are still looking to buy a gift for their significant others.

Another marketing idea which you could integrate into your restaurant’s website to benefit from Black Friday on the  23rd November is by using popular hashtags in your site’s social media feed. By using a tag like #BlackFridayDeals, you’ll appear alongside other posts advertising products and are therefore more likely to benefit from the internet’s increased traffic flow.

Capitalise On Cyber Monday

2017’s Cyber Monday broke Amazon’s record for the most sales made in a single day from small businesses, with customer’s ordering almost 140 million products from budding entrepreneurs on the 27th November.

Set to take place on the 26th this year, Cyber Monday is all about convenience, so you need to communicate a message in your website’s marketing that relates to that, to ensure that you too can benefit from Cyber Monday just like those small businesses on Amazon did.

So, what springs to mind when you think of convenience, comfort and satisfaction – home delivery. If it’s at all possible you need to market your business’s ability to either deliver food or at least take calls to prepare meals ready to collect.

By further emphasising this message you’ll be able to align yourself and your website with Cyber Monday’s innate and most important trait, the fact it’s easy. So, integrate the ability for your customer’s to order via your website and you’ll be sure to benefit as a result.

Support A Worthy Culinary Cause

November is also Gluten-Free Diet Awareness Month, which is held by the National Foundation for Celiac Awareness (NFCA) to celebrate the retailers and restaurants alike, who support the battle against the celiac disease and promote gluten free communities.

A great opportunity to not only support a good cause but also gain publicity, throughout the month you can announce on your website that each of your staff have enlisted onto the Coeliac Kitchens training course.

A gluten-free training scheme for up to 15 people, once your chefs and staff have completed the accredited qualification, you can display a banner on your website clarifying that you are Gluten-free caterer, a great way to leverage traffic during Gluten-Free Diet awareness month.

With recent statistics estimating that 8.5 million people in the UK opted for a gluten-free diet as well, whether it be due to health benefits or otherwise, it’s a significant audience you’ll be tapping into with your marketing.

We hope that this guide has served as useful material when you come to devise your marketing strategy for November.

As always if you have any questions or queries regarding any of our tips or you would like to find out more about Absolute Digital Media’s other services like SEO, you can get in touch with an expert member of our team by clicking here.

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Author:

Ben Austin

With a solid background in the sales and finance industry, Ben was inspired by the possibilities of SEO after propelling his own website to search engine success. With a natural flair for digital marketing and a strong work ethic, his entrepreneurial streak soon took over, leading to the birth of Absolute Digital Media.

Naturally ambitious by nature, Ben didn’t stop here, instead pushing the business to new heights, offering a wider range of services to more and more clients. He is now proud to employ a number of SEO, PPC, web design, social media, copywriting and marketing professionals and is driven by all things digital marketing. His passion and persistence have led the company to multiple awards and accolades, such as the company being awarded the prestigious ‘Best Use Of Search – Finance’ award at the UK Search Awards 2018 and announced as Digital Agency Of The Year at the 2018 Southern Business Awards. When he’s not busy leading the company on new ventures, Ben enjoys spending time with his wife and children.


Email b.austin@absolute.digital

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