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April 28, 2015

How to be a Good Google Zoo Keeper in 2015- The Panda

file771347702538Amidst the Mobilegeddon panic, it could be easy to forget the principles that the Penguin and Panda updates have taught us. That’s why we’ve taken the opportunity to refresh your memories. Following on from Becky’s Penguin recap, I’ve taken a look at what your site needs to be doing in order to avoid a hit from Panda.

What is Panda?

Panda is a Google Algorithm update that originally went live back in February 2011. It was one of the biggest updates that Google has ever released. It had the purpose of giving exposure to high quality websites with great content whilst demoting poor sites with low quality/irrelevant content.

How to make the Panda happy

Google’s site quality algorithm has many fields to be filled in order to adhere to Panda, because of the amount of factors to the algorithm. Here are a few best practice ideas to keep the Panda from slamming you with a penalty:

  • Duplicate content: Make sure your content is as original as it can be. This means your posts should be unique and fresh- be sure not to duplicate content across pages and keep making sure your title tags are individual.
  • Relevant content: Whenever you are putting up a new post make sure it’s relevant to your viewers and site. Not only does this put you in good stead next time there is a Panda update, it will also help you retain your traffic better.
  • Trustworthiness: When you’re writing something if you’re putting up a story or statistics, check your facts and if needs be source your information before posting it; just make sure people can trust your work.
  • Is it helpful? While writing always make sure any questions your readers have will be answered. For example if you run a cooking blog and post a lasagne recipe, make sure the reader is told how to make lasagne!
  • Do people want to see it? There is no point putting all this effort into Panda friendly content if people just don’t want to read it, so try to make what you’re writing interesting.

How to recover from a Panda attack

If you suspect you’ve been hit by Panda we suggest checking your Google Analytics or search metrics and looking for a drop in traffic close the time of an algorithm update (you can check dates of updates on Moz’s page about Google Algorithm Change History).

Recovering from a Panda update is relatively simple but still requires plenty of hard work. If you suspect you’ve been hit by a penalty the general strategy is to change your website to fit Panda’s criteria (remove thin & duplicate content, make sure you’re not stuffing keywords and make sure you have good links). Then once you’ve fixed the problems on your site your penalty should be lifted shortly after.

Where do Panda and Penguin go from here?

Panda and Penguin have come a long way since they were launched in 2011 and 2012 respectively, now integrating many different signals to reward good quality sites. So what happens next is a big question in the SEO community, but the truth is no one but Google knows now. The last update for both of these algorithms were released last year. It is widely speculated that the algorithms are constantly making minor changes but for now no one can be sure.

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Author:

Ben Austin

With a solid background in the sales and finance industry, Ben was inspired by the possibilities of SEO after propelling his own website to search engine success. With a natural flair for digital marketing and a strong work ethic, his entrepreneurial streak soon took over, leading to the birth of Absolute Digital Media.

Naturally ambitious by nature, Ben didn’t stop here, instead pushing the business to new heights, offering a wider range of services to more and more clients. He is now proud to employ a number of SEO, PPC, web design, social media, copywriting and marketing professionals and is driven by all things digital marketing. His passion and persistence have led the company to multiple awards and accolades, such as the company being announced as in the Top 100 Independent Agencies in the UK by The Drum Independent Agencies Census and finalists of the UK Biddable Awards and RAR Digital Awards in 2017. When he’s not busy leading the company on new ventures, Ben enjoys spending time with his wife and children.


Email b.austin@absolutedigitalmedia.com

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