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October 8, 2018

Google’s Biggest Algorithm Changes Yet

Google’s algorithms are designed with their users in mind to deliver the best results for the query that is entered into the search engine. This search engine uses algorithms to provide the user with the webpages with the most relevance on its SERP’s. Some updates are so small that they go by unnoticed; however there are some that have a significant impact on the SERP’s. We are going to take a look at the big algorithm changes, which have had an effect on the search engine results we receive today as users.

Google Hummingbird

2013 saw the Google Hummingbird, named after the fast attributes of a hummingbird, which was designed to focus more on the words in a query that is typed into Google. Instead of just picking up one word in the sentence and focusing in on it, the Hummingbird update began to take the meaning of all the words in the query into consideration. The main aim of this update was to ensure that the pages that matched the meaning do better, than the pages that only match a few words in the query.

EMD Update

The EMD Update, Exact Match Domain, launched in 2012, was a crucial update for the importance of content. It was created as a filter to prevent poor quality sites from ranking well, and rank sites with improved content higher. This update separated those with bad content, from those with content that users enjoyed.

The Panda Update

Similar to the EMD update, the Panda update was also created in order to stop sites with bad quality reaching the top search results in Google.

In order to recover from Panda, pages with bad quality content must be revamped with high-quality content, in order to improve the user experience of the site, to ensure that users remain on the site for a longer period of time.


2015 brought the algorithm update that was, Mobilegeddon. This wasn’t just an update; this was a shift that had an effect on search rankings on mobiles, and was applied to individual pages, not entire websites. It was a very black and white update, meaning that your pages were either mobile-friendly or not, and it didn’t matter which industry you were in.

Medic Update

The Medic Update occurred in August 2018, and focused in on content being written for the user and not for Google, meaning that instead of focusing on the word count, you should be ensuring that the content is of a high-quality, in addition achieving a meaning and purpose. The content on your website should have information and answer questions in a direct way, as well as engaging the reader at the same time. Furthermore, it should be clear and valuable; so that the user can get the information they need and remain on the page, which will ultimately increase the site’s rankings.

These Google algorithm updates have impacted SERP’s throughout the years, and we will continue to see more updates this year and regularly over the next years. For more information, get in touch with a member of our expert team on 01245 287 864, today.



Ben Austin

With a solid background in the sales and finance industry, Ben was inspired by the possibilities of SEO after propelling his own website to search engine success. With a natural flair for digital marketing and a strong work ethic, his entrepreneurial streak soon took over, leading to the birth of Absolute Digital Media.

Naturally ambitious by nature, Ben didn’t stop here, instead pushing the business to new heights, offering a wider range of services to more and more clients. He is now proud to employ a number of SEO, PPC, web design, social media, copywriting and marketing professionals and is driven by all things digital marketing. His passion and persistence have led the company to multiple awards and accolades, such as the company being awarded the prestigious ‘Best Use Of Search – Finance’ award at the UK Search Awards 2018 and announced as Digital Agency Of The Year at the 2018 Southern Business Awards. When he’s not busy leading the company on new ventures, Ben enjoys spending time with his wife and children.

Email b.austin@absolute.digital

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