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September 3, 2018

How To Promote Your Business On Facebook

When it comes to promoting your business and getting your brand out there, it can be difficult to select the best form of marketing to suit you. While offline marketing has the ability to generate quick results, online marketing allows businesses to easily connect with people. However, there are a number of factors to consider when advertising your business on social media networks such as Facebook and Instagram beyond just organic posts. Here, we’re taking a closer look at what you can do in order to ensure that your online advertising campaign is a huge success.

Relevancy

Whether you are advertising your business to build brand awareness or to generate more lead conversions, it is important that your ad is relevant to what your business can offer. When creating an advertisement on Facebook, users are able to access a relevance score which outlines how relevant the ad is. The higher the relevancy score of your Facebook ad, the better, as this will help to ensure that the ad appears on the relevant users’ screens. In turn, this will enable businesses to achieve their ad goal and reach a wider audience.

Don’t Give Up!

Setting up your Facebook ad is by no means feat, but when it comes to generating results, you may find yourself disappointed at first. In order for your Facebook ad to be successful, you need to understand your audience’s preferences and needs. With this insight, you can test a number of features when setting up the Facebook ad such as the duration of the advertisement, budget, targeting and location. This will ultimately help ensure that the ad generates the results you are looking for, saving you money and in some cases, time.

CTA

In order for your Facebook advertisements to be successful, they must contain a call to action. When setting up your Facebook ad, you can select your desired CTA from a number of different options, including:

  • Send Message
  • Apply Now
  • Book Now
  • Contact Us
  • Download
  • Get Offer
  • Learn More
  • Sign Up
  • Subscribe
  • Shop Now

Selecting the correct CTA for your Facebook ad is vital, and can determine how successful the social campaign is. You may want to consider the action you want users to take when your ad appears on their News Feed.

Build A Community

When it comes to advertising on Facebook, it’s important that your ads are not an attempt to sell, sell, sell. In order for your Facebook ads to generate any traction at all, it’s important to keep in mind the building a community is essential. Ads that enable the user to connect with the copy and image are often more successful, as the user will view this type of content as more approachable. When creating your Facebook ad, consider the type of content you react to on the platform. Is it a high-quality image that attracts your attention, or quirky copy that persuades you to click to find out more information?

With more than 39 million users using Facebook in UK alone, it is more important than ever to consider how advertising on Facebook can benefit your business – that’s 39 million people that could be learning more about your brand! For more information about how to promote your business on the social network or on our social media management services, get in touch with a member of our team on 01245 287 864.

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Author:

Sophie Brannon

With a background in multimedia and music journalism, Sophie’s writing is as rich and varied as her iTunes library. While her passion for writing led her to seek the challenges of writing for a broad range of industries, Sophie continues to refine her skills with her camera in hand. Whether that’s pursuing her travel journalism or interviewing bands at festivals and awards, Sophie’s musings can be found across the web. When Sophie isn’t behind a keyboard, she can often be found jetting off around the world, or cuddling her collection of pet reptiles.


Email s.brannon@absolutedigitalmedia.com

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