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October 18, 2018

How Your Social Media Presence Can Affect Your SEO Ranking

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When it comes to climbing the SERP’s, very few businesses take into consideration how social media can help them appear higher up in the rankings. The ability to speak to customers on a one-to-one basis is second to none and, as well as increasing brand awareness, the use of social media platforms such as Facebook, Twitter and LinkedIn, can help raise your profile on Google. Here, we’re taking a closer look at exactly how your social media presence can affect your SEO ranking in order to ensure you remain at the forefront of your industry.

Social Sharing

One of the major advantages of using social media for your business is that platforms, such as Facebook and Twitter, enable you to spread the word about your services to a wider audience that would otherwise be impossible to reach through Google alone. Sharing high-quality content on social often leads to increased engagement including more likes and comments, as users want to share it with their friends and followers, as it provides them with value. By continuing to produce sharable content, your business will begin to steadily climb the rankings.

Reviews

Reviews are a crucial part of any business and with an increasing number of people opting for a service based on reviews from real customers, it is even more important to ensure that customers are provided with exactly what they are looking for. By encouraging users to leave a review on your Facebook page or on your site, you can continue to establish your search engine presence. This is especially true when it comes to local SEO, as search engines prioritise reviews as a part of the increased demand for social proof.

Increased Brand Awareness

It is no secret that the use of social media can help expand your businesses reach, but just how much of an impact does it have? By sharing information about your business on platforms such as Twitter, you are allowing users to connect with your brand. Overtime, these users will begin to recognise your business by name, branding and even the services that you offer. Those who want to find out more about your offerings via social media are more likely to search for your website to make an enquiry. This leads to a greater number of website visits. By monitoring your website traffic, you can accurately identify the effectiveness of your advertising.

Following

When it comes to your social media following, many businesses are under the false impression that the more followers you have, the better you social channels will be. While this may enable you to generate more engagement, search engines look at the quality of your followers – not the quantity. Having real followers on Facebook, Twitter, LinkedIn, Instagram and even Pinterest can help you build authority, making it even easier for search engines, such as Google, to identify the cogency of your site.

While social media is yet to become a major ranking factor for Google, it certainly does reinforce the factors that the giant search engine consider. For more information about how social media can benefit your business, get in touch with a member of our expert team on 01245 287 864, today.

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Author:

Ben Austin

With a solid background in the sales and finance industry, Ben was inspired by the possibilities of SEO after propelling his own website to search engine success. With a natural flair for digital marketing and a strong work ethic, his entrepreneurial streak soon took over, leading to the birth of Absolute Digital Media.

Naturally ambitious by nature, Ben didn’t stop here, instead pushing the business to new heights, offering a wider range of services to more and more clients. He is now proud to employ a number of SEO, PPC, web design, social media, copywriting and marketing professionals and is driven by all things digital marketing. His passion and persistence have led the company to multiple awards and accolades, such as the company being announced as in the Top 100 Independent Agencies in the UK by The Drum Independent Agencies Census and finalists of the UK Biddable Awards and RAR Digital Awards in 2017. When he’s not busy leading the company on new ventures, Ben enjoys spending time with his wife and children.


Email b.austin@absolutedigitalmedia.com

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