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December 1, 2017

The Importance Of A Website Footer

Website footers are far more important than you may believe them to be, and are much more than just a place for your copyright notice. The bottom of the page is most definitely not the end of the site, and while footers allow users to delve deeper into the site without having to decide entirely where to go once the page has been read, they can impact your search engine rankings. Here’s why else website footers are an essential element of a website:

read-1342499_960_720Guiding Your Readers

Generally speaking, the more engaging the content you publish is the more visits you will attract. But, what happens when your readers reach the end of your page or post? Your readers shouldn’t be left with an actual end of the website, and more importantly left to look for more content themselves. Website footers navigate your readers to other pages of your business’ website, generating even more traffic, thus influencing the performance of your website.

Website Technical & Legal Information

The footer is the most visible, yet conserved place for the technical and legal information of a website that the owner of the site is required to share, including the copyright symbol for easy protection against website plagiarism. In addition, there needs to be a privacy policy explaining what information the website collects, how it is stored and how it might be used, and terms of use for ultimate coverage.

map-2153535_960_720Website “Map”

The footer signals to the user that they have reached the end of the webpage, and provides useful links to other areas of the website that the user may want to visit. Not only can new users visiting your website for the first time find everything they want much more efficiently, but it can also positively impact your bounce rate. For example, a user who visits the website through a Google search looking for a specific nugget of information may come across a footer link and follow it to a new page. Had the link not been in the footer, they may have closed the website as soon as they found the information they initially wanted to find.

Search Engine Optimisation (SEO)

It’s no hidden fact that the higher number of quality internal and external links you have, the higher your search engine rank will be. This also applies to website footer links. Your SEO ranking is determined by the quality of every single link on your website. These specific links inform the search engine what pages are most valuable to your website, and can help to indicate relevancy to Google crawlers.

town-sign-924570_960_720Credibility

Website footers are the ideal place to showcase badges of trust, awards, certificates and security tags to assure customers that your business website is trustworthy, increasing the likelihood of a purchase.

What do I need to include in my website footer?

While the footer is a key element of any website, deciding what to include can be a challenge. Whilst many contain links to other important pages on a site that customers may be interested in before making an enquiry or purchase, it’s vital to use website footers to their full potential for the ultimate result with the use of a ‘mega footer’. Although footers in the past have only included a small number of corporate links, an increasing number of businesses have started placing mega footers on their site to give users more options once they reach the bottom of the page. But, it doesn’t matter how ‘mega’ you decide to design your website footer, just ensure you are including these key elements:

  • Company Name & Logo
  • Unique Selling Point (USP)
  • Link to your information
  • Social Media
  • Copyright notice
  • Effective call-to-action

If you’re looking to improve the footer on your corporate website, or you’re simply looking for a little guidance with what a footer is and how to install one onto your site, why not get in contact with one of our SEO professionals today!

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Author:

Shofiur Rahman

During his time at the University of Greenwich, Shofiur obtained a degree in Information Systems Management, which is where his journey to his current role at Absolute Digital Media began. Since then he has acquired an impressive range of skills within applications such as PHP, content management systems, e-commerce platforms, Ajax and JQuery. In particular he excels within the mobile development field.

Shofiur always has a smile on his face and can often be found helping out his colleagues with their technical issues.


Email s.rahman@absolutedigitalmedia.com

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