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October 26, 2018

Web Design Best Practices For Your New Mobile Site

Is your website optimised for mobile devices?

If the answer is no, then it is time to seriously start considering implementing a mobile-friendly web design on your site. Not only can a responsive design significantly improve a user’s experience, but it can also increase the average amount of time spent on your site due to faster loading times, easier-to-understand content and mobile-friendly layouts. Here, we’re taking a closer look at the top web design best practices for your new mobile site to ensure that it has the best possible start.

Form Fields

If you have ever gone to fill out your information on a mobile site and have been presented with countless pop-ups and form fields, you’d be forgiven for quickly clicking away. When browsing and buying on mobile, users want to be able to access the information or resource they are looking for – and fast. Instead of requesting a user’s first name, last name, title, address, postcode, email address, telephone number and more, consider what information is most valuable to you and lay it out in an easily readable and scrollable format. By doing so, you can rest assured that you’re not hindering the sales process.

Link Telephone Numbers & Addresses

In order to streamline visitor’s experience, link any telephone numbers and addresses you list on your site. By doing so, you are making it easier for users to contact you, whether that is by phone with a simple click or visiting your office using GPS directions. This adds indispensable value to your ‘Contact Us’ page, as users do not have to click back and forth between your site and the dial pad to type in your telephone number. Similarly, this prevents users from copying all of the content on the page by accident when attempting to copy and paste your telephone number into their mobile phone. A clickable address will enable users to easily find your place of work and map out their route rather than inputting the data into Google Maps themselves.

Disable Popups

While well-timed popup banners can increase user engagement and generate more leads on desktop, it is a good idea to consider disabling these on mobile. They are considered to be intrusive and may turn users away from your site. If the content on your pop up is important, consider the different ways that this can be incorporated into a section of your page rather than disrupting the scrolling experience. Not only will this help ensure that you avoid Google’s ‘soft’ penalty for ‘intrusive interstitials’, but it will help ensure that mobile users remain on your site for a longer period of time.

Have A Responsive Design

With Google pushing to ensure that all sites are mobile friendly, it is now more important than ever to ensure that your website has a responsive design that is suitable for desktop and mobile.  When it comes to ensuring that your site is responsive, the layout of your content is crucial, as this may not be suitable for mobile and may cause the order of your content to shift. Due to this, it is important to check your site across multiple different devices before publishing your page.

While launching a new mobile site can be exciting, it is important to consider the different ways in which you can make sure that your site is fully prepared for mobile users. By following these best practices, you can rest assured that mobile visitors will have a good experience with your site, boosting the conversion rate.

If you would like to receive more information about how to attract new visitors to your site and make them convert, get in touch with a member of our expert team on 01245 287 864, today.

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Author:

Ben Austin

With a solid background in the sales and finance industry, Ben was inspired by the possibilities of SEO after propelling his own website to search engine success. With a natural flair for digital marketing and a strong work ethic, his entrepreneurial streak soon took over, leading to the birth of Absolute Digital Media.

Naturally ambitious by nature, Ben didn’t stop here, instead pushing the business to new heights, offering a wider range of services to more and more clients. He is now proud to employ a number of SEO, PPC, web design, social media, copywriting and marketing professionals and is driven by all things digital marketing. His passion and persistence have led the company to multiple awards and accolades, such as the company being announced as in the Top 100 Independent Agencies in the UK by The Drum Independent Agencies Census and finalists of the UK Biddable Awards and RAR Digital Awards in 2017. When he’s not busy leading the company on new ventures, Ben enjoys spending time with his wife and children.


Email b.austin@absolutedigitalmedia.com

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