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October 17, 2018

What Does An SEO Audit Involve?

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Beginning to optimise your site can be a daunting task if you don’t know where to start, however, an SEO audit is the perfect setting stone to help you set up a personalised SEO campaign that is tailored to be a success. Here, we are going to give you an insight into what an SEO audit involves.

Optimisation

When conducting an SEO audit, there are several elements that must be carefullt looked into, one of which is the optimisation of the site. This involves taking a closer look at the keywords that are used on the site. It is worth noting that, since the introduction of mobile first indexing, there has been an increased focus in the optimisation for mobile. If your site has been optimised for mobile content, then you are more likely to generate the desired results.

In addition, an SEO audit will help to highlight problems such as the lack of reviews and other elements adding to the overall E-A-T score of your site. Elements such as reviews can help to boost this and allow Google to see your site as a more trustworthy source.

Website Usability

An SEO audit will also identify problems with the usability of the website and identify whether the site is too large or if there are pages that are no longer required. This will help to keep the development of the site on track and ensure that the content is optimised as required. This will make sure that the site as accessible as possible and it will also ensure that important elements such as meta descriptions are not missing from key pages.

Broken Links

An SEO audit will also pull up any broken links that are present on the site that needs to be redirected or removed. This will not only help the site to run smoothly but it will also help reduce the size of the sitemap. This can be done in one of two ways, it can either be done by using a tool to access all the broken links, or by using Google webmaster tools to crawl errors and identify any broken links that may be present allowing them to be addressed straight away.

Page Speed

Page speed is also one of the key elements that can be bought up in an SEO audit and can have a vast improvement on the site and the overall user experience. This is the stepping stone to any good site and can help to improve the number of conversions that you receive on your site. In addition to this, it will also allow you to find the information architecture of your site, this will enable you to see the way people navigate around your site and ensures that you cater to this with optimised content.

An SEO audit is all that you need to get started optimising your site and making your site work for you. If you require a free SEO audit to get you started when optimising your web pages get in touch, we would love to hear from you. Call us today on 01245287864 or take a look at our contact us page, we are more than happy to help you on your way!

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Author:

Ben Austin

With a solid background in the sales and finance industry, Ben was inspired by the possibilities of SEO after propelling his own website to search engine success. With a natural flair for digital marketing and a strong work ethic, his entrepreneurial streak soon took over, leading to the birth of Absolute Digital Media.

Naturally ambitious by nature, Ben didn’t stop here, instead pushing the business to new heights, offering a wider range of services to more and more clients. He is now proud to employ a number of SEO, PPC, web design, social media, copywriting and marketing professionals and is driven by all things digital marketing. His passion and persistence have led the company to multiple awards and accolades, such as the company being announced as in the Top 100 Independent Agencies in the UK by The Drum Independent Agencies Census and finalists of the UK Biddable Awards and RAR Digital Awards in 2017. When he’s not busy leading the company on new ventures, Ben enjoys spending time with his wife and children.


Email b.austin@absolutedigitalmedia.com

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