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September 21, 2018

What Does Twitter’s Chronological Feed Mean

Twitter has been changing the way they operate over recent years and the recent introduction of the chronological feed has made several social media marketers happy. Here, we’re taking a closer look at what Twitters chronological feed means in regards to the functionality of Twitter and their relationship with their clients.

Better User Interface

Within the digital world, it is important that the user interface of your site is as seamless as possible to keep users returning. If your user interface is flawed or has been changed multiple times, this could be problematic as customers will begin to see the ever-changing user experience more as an inconvenience.

Twitters chronological feed comes as no surprise as this is one of the most requested changes since it was changed back in 2016. This change has been met with open arms by many, with many being relieved that they will have control over the timelines once again. However, not all are as excited about ditching the algorithm and searching for content and tweets themselves. This could be partly down to the time of joining, but also down to user preference and the way they interact with the site on a daily basis.

More Reoccurring Users

Although Twitter has seen no significant drop in users since changing the timeline algorithm in 2016, it is possible for there to be a sudden increase in the number of people that are using the platform. Although this is not guaranteed this result in an increase of the customer retention of the platform due to the user interface becoming more user-friendly as opposed to algorithm-driven.

This move is beneficial for the platform, as it will enable them to build up trust with existing users and develop the relationship between them. Although this may sometimes seem like an insignificant step when it comes to a business of this size, it is crucial in order to mantain a  positive relationship between brand and customer.


One of the main issues behind the algorithm-driven twitter feeds is that the information that users were receiving was disjointed. This was a problem for several users as it meant that they were missing current Tweets. This angered many as the platform is most commonly used for getting real-time information as it is trending and this algorithm-driven method was not the most beneficial option. Howver, this change means that there is a higher level of organisation for users, allowing them to choose which information they see first in order to ensure that they have a personalised experience, making the platform more beneficial for all.

With all this in mind, it is important to remember that social media platforms such as Twitter have millions of monthly users that help businesses generate greater awareness. For more information, get in touch with a member of our expert team on 01245 287 864, today.



Sophie Brannon

With a background in multimedia and music journalism, Sophie’s writing is as rich and varied as her iTunes library. While her passion for writing led her to seek the challenges of writing for a broad range of industries, Sophie continues to refine her skills with her camera in hand. Whether that’s pursuing her travel journalism or interviewing bands at festivals and awards, Sophie’s musings can be found across the web. When Sophie isn’t behind a keyboard, she can often be found jetting off around the world, or cuddling her collection of pet reptiles.

Email s.brannon@absolutedigitalmedia.com

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