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November 12, 2018

Why Company Events Can Help With Team Building


Bringing your employees together is an important part of any business, and here at Absolute Digital Media, we use team activities as a way to build relationships and help keep the team motivated. Here’s why:

Promotes Open Communication

When working in an office environment, it can be very easy to communicate with the people closest to you that you work alongside every day, especially within a closed office environment. However, with frequent company team building exercises, you are breaking down the barrier and promoting open communication between all members of the team within the company.

Open communication is also beneficial for a larger business as this will help to keep everyone on the same page with clients and projects. This level of open communication is also beneficial for those that have just started within your company as it allows them to fit right in and feel comfortable bringing their expertise to the team without fear of judgement helping your team to create outstanding campaigns.

Here at Absolute Digitial Media, we have a wide range of creative individuals working together to create the very best campaign strategy for every business model, helping you to make the most out of every aspect of your online presence. By conducting icebreakers throughout every team when a new member begins this can help to maintain the welcoming, friendly atmosphere and ensure that everyone is settled and can get down to business as quickly as possible.


When being creative day in day out, it can be challenging to think of new ideas and forward-thinking ways to create the content that is needed. Although this is something that should never be forced, it can be encouraged through team exercises. Whether you take a trip to a theme park or work through a series of activities this can help to boost conversation and inspire creativity throughout the office as well as boost everyone’s ability to problem solve.

This is particularly important if you are looking to create content such as writing or video as this will then help to inspire ideas and allow for creativity to flourish which in turn will help to create higher quality content. This is therefore beneficial for business as they then receive a higher level of content being created.

Reduces Stress

In addition to this, a team building exercise can also help to lower the stress levels in the office. This is due to employees feeling validated as well as leaving the stress of work behind for a few hours to bond and enjoy each other’s company. This is particularly important if you have new people that have recently joined the company as this will then encourage them to engage and feel a part of a bigger picture.

Broadens Gap

An office environment can be very complex and, more often than not, there is a hierarchical system that can see a lack of communication throughout the office. A team building activity can help broaden the gaps between the higher-ups and promote open communication thus getting rid of the stigma that is often associated with people of authority within the workplace.

By having the team work together this allows them to understand how each other work and problem solve as a cohesive group. This then allows everyone to work together and feel a part of something much bigger than the office day to day grind.


If you decide as part of your team building exercise to visit a retreat as part of your team building exercise, you may also have the time to network with other companies. This could be of a benefit to you as it expands your knowledge and allows you to see similar outlooks on a similar industry. This will then help the business when moving forward.

Company Retreats

Although this can be a costly alternative to a bonding experience, a company retreat for a weekend away is perfect for a smaller business looking to unite the team and boost morale. By having all the team in one place focusing on a single goal, this can promote socialising outside of work and boost the welcoming atmosphere. This is particularly beneficial for a smaller team as you will be carrying multiple jobs at once and can lean on one another for assistance.

Spending the weekend away can also help to relax and unwind outside of the office and gives common experiences with everyone in the office. This is something that can be bought up at the Christmas party with laughs shared with all those involved.

There are multiple options for your retreat such as a spa retreat, a wellness retreat or a business function to help you create a professional but fun atmosphere for your team to work together freely. This not only allows for variation, but also helps to encourage healthy competition which is good for the work environment.

With all this being said, there are plenty of ways that a team building trip can help to solidify the team and help to build a strong foundation for future projects moving forward. This will help to keep the business running as smoothly as possible with minimal problems, helping to ensure that the products are even.

Here at absolute, we understand that you want a hard working team helping you to achieve the results that you want from your SEO and we are here to help. Get in contact with us, today!



Ben Austin

With a solid background in the sales and finance industry, Ben was inspired by the possibilities of SEO after propelling his own website to search engine success. With a natural flair for digital marketing and a strong work ethic, his entrepreneurial streak soon took over, leading to the birth of Absolute Digital Media.

Naturally ambitious by nature, Ben didn’t stop here, instead pushing the business to new heights, offering a wider range of services to more and more clients. He is now proud to employ a number of SEO, PPC, web design, social media, copywriting and marketing professionals and is driven by all things digital marketing. His passion and persistence have led the company to multiple awards and accolades, such as the company being awarded the prestigious ‘Best Use Of Search – Finance’ award at the UK Search Awards 2018 and announced as Digital Agency Of The Year at the 2018 Southern Business Awards. When he’s not busy leading the company on new ventures, Ben enjoys spending time with his wife and children.

Email b.austin@absolute.digital

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