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October 31, 2018

Why The First Month Of Your Marketing Campaign Is So Crucial?

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Creating a marketing campaign is something that takes time to perfect. After all, with elements such as the target audience of your campaign, in-depth market research and a closer look into all viable social channels to consider, every aspect of the campaign must planned in great detail.

In the digital world, first impressions are everything. The first month of a campaign is the most crucial step when it comes to monitoring its success. This is essential when it comes to targeting the correct audience as well as during testing what does and what doesn’t work according to your campaign goals. With techniques such as split testing, you can identify exactly how your target audience interacts with the marketing campaign and monitor the level of engagement that it generates.

When a campaign is in the early stages, another important element to consider is the target audience. If the campaign is targeted correctly, you should begin to see an increase in the number of conversionsyour campaign generates. . The first month of your campaign will help to drive sales for future months and help to boost customer retention rates.

One way that you can track this level of engagement is to use tools such as Google Analytics to test the success of the campaign as well as the amount of engagement that the campaign is receiving.

Making changes within the first month of the campaign can be the perfect time to see what is working and what isn’t. Although this may seem like an odd time to process the information, it is the perfect time to make changes to the content before the campaign takes full shape.

Although you may not see results right away, slowly you will begin to see which social media channels are outperforming the others. This will help you to ensure that the social media channels that you are beneficial to your SEO campaign. This will then not only boost the effectiveness of the campaign but help to increase the number of conversions through the social media channel.

When using social media in a campaign, there are a number of ways that you can begin to process the information. Whether this is the use of Facebook Business Manager or Tweet Deck, you can track all the information that you will need to monitor the success of your channels. These tools not only allow you to post all at once and schedule posts, but they also allow you to make changes quickly and track its success through the use of multiple key metrics. Although the number of likes is not everything when it comes to the overall success of a campaign, it can still have an indication into the amount of engagement that you are receiving. In addition to this, you can also use tools such as tweet deck to track the number of mentions and impressions that you have received as this will help to give you a more rounded metric with the amount of engagement that you have.

Although there are multiple reasons why the first month of your campaign is the most important, arguably the most important ones is due to the competition that you are working against. If your campaign is a success from the first month, this will then ensure that you are one step ahead of your competitor and gives you the potential to outsell to some of their clients making this a successful business move. Although this may not seem like a key feature to a campaign all the above steps implemented can help to make it a success.

For more information about the effectiveness of a marketing campaign as well as an outlook on any other digital media get in contact with us, we would love to hear from you.

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Author:

Ben Austin

With a solid background in the sales and finance industry, Ben was inspired by the possibilities of SEO after propelling his own website to search engine success. With a natural flair for digital marketing and a strong work ethic, his entrepreneurial streak soon took over, leading to the birth of Absolute Digital Media.

Naturally ambitious by nature, Ben didn’t stop here, instead pushing the business to new heights, offering a wider range of services to more and more clients. He is now proud to employ a number of SEO, PPC, web design, social media, copywriting and marketing professionals and is driven by all things digital marketing. His passion and persistence have led the company to multiple awards and accolades, such as the company being announced as in the Top 100 Independent Agencies in the UK by The Drum Independent Agencies Census and finalists of the UK Biddable Awards and RAR Digital Awards in 2017. When he’s not busy leading the company on new ventures, Ben enjoys spending time with his wife and children.


Email b.austin@absolutedigitalmedia.com

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