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December 21, 2017

Why Video Is A Critical Consideration For Your Marketing Campaign

The value of video in marketing campaigns has continued to grow as time has gone on. With huge brands such as McDonalds advocating the use of video in their marketing campaigns, the changing viewing habits of consumers has led to more businesses than ever looking at the potential of video marketing. At Absolute, we believe that video content is not only a good element to incorporate into your campaign, we believe it is a critical consideration, and throughout the rest of this blog, we’re discussing why.

chart-2785886_960_720The Stats Speak For Themselves

With 70% of marketing professionals reporting that video actually converts better than almost any other medium when it comes to marketing, it’s easy to see just how essential video is becoming. More people than ever are spending time researching products and services, before they buy, and a key part of this research stage in the conversion funnel is the influence of video. 64% of consumers are more likely to buy a product after they watch a video about it, whether that’s a review, a testing video or a simple overview of the product.

In addition to this, 69% of smartphone users believe that videos are the perfect solution for viewing on a smartphone and allows viewers to obtain a very quick overview of the product, therefore allowing them to make a much faster decision about whether or not to make the final purchase. With more people using mobiles to search than ever, hence Google’s mobile-first indexing implementation, incorporating video into your campaigns will allow you to influence your viewers to purchase your product – without having to scroll through pages and pages of information.

facebook-2815970_960_720Impact On Social Media

When it comes to the impact video has on social media, you will find that your content will reach a much larger audience. In fact, when Facebook sees a video, it will offer a 135% greater reach than what a single image post will provide. With greater reach, comes more opportunity to show off what your brand can actually do to your audience, generate a much wider audience and ultimately generate leads from your social profiles.

Video can also provide a much more active and personalised approach to social media that general posts cannot. This is due to the fact that text and image posts can appear somewhat automated, particularly if scheduled on a third-party platform such as Hootsuite, and personalised emojis or hashtags are not included. Highlighting the products and services that you provide can produce a much higher level of trust between you and your customers, while also depicting the high quality of your products.

computer-767776_960_720Boosting Your SEO

Not only is the use of video imperative for social media and brand reputation, it can also be used as a huge boost to your search engine optimisation. According to statistics, it is 53 times more likely that your website will appear on the first page of Google if the ranking page, or a linked-to page features a video. Search engines love video almost as much as consumers do, so integrating video into this can help to ensure that your site is ranked on the first page of Google.

iphone-624709_960_720High Conversion Rate

One of the biggest benefits of using videos within your marketing campaign is the fact that they result in a much higher conversion rate than most other forms of marketing. In fact, potential customers are 174% more likely to purchase a product or service than consumers who have not seen a video relating to it. This is a huge increase, which is one of the many reasons why you should consider incorporating video within your marketing strategy. Nevertheless, it is important to remember that all videos need to be of high quality, or you may find yourself losing your consumers who may automatically assume that your products will be of bad quality as the video will depict it as that!

To find out more about video marketing, or to discuss how much of an impact video can have on your current strategy, get in touch with a member of our expert team, today.

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Author:

Evaldas Balcius

As our in-house PPC genius (and SEO technical expert), Evaldas knows everything there is to know about paid search. A Google AdWords and Google Analytics Qualified Professional, he has over seven years’ practical experience in the online marketing sector and also boasts a Master’s diploma degree in Business IT.

Having worked client side and for dedicated search agencies it’s safe to say he has an unrivalled understanding of expectations from both parties. Originally from Lithuania, Evaldas loves exploring England, especially places of historical interest, as well as spending time with his family.


Email e.balcius@absolutedigitalmedia.com

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